Ukoliko se vaš posao više ne nalazi na stazi na kojoj biste vi želeli da on bude, vreme je da odmerite svoje dosadašnje izbore i uvedete neke promene. U ovom tekstu ćete naći deset brutalno objektivnih razloga zašto se nalazite u nezavidnoj situaciji, a vi budite iskreni prema sebi i odredite one koji su bili glavni faktori vašeg neuspeha. Ukoliko zaista želite da promenite stvari, sve je na vama. Zato progutajte ponos i prihvatite svoje greške. Mi smo tu samo da vas uputimo na koju stranu da gledate.

Vi pravite izuzetna originalna umetnička dela, vešt ste trgovac i telantovan ste pisac. Razumete vaše zadatke i uvek ih uradite dobro. Ali, ipak, nešto nije u redu. Vaš posao ne ide. Ma koliko ga dobro radili, vaš biznis nikako da krene da napreduje i nalazite se u stalnoj stagnaciji. Sve ovo dovodi do zaključka da vi nemate pojma o poslu. Tačnije, nemate pojma da ga vodite. I znate šta? Voditi posao ne znači raditi isključivo ono u čemu ste dobri, već i konstantno napredovanje, učenje novih veština i adaptiranje u  okolinu.

1. Znate zanat, ali ne i to kako se vodi posao

Dakle, ostaje vam samo da sedite i žalite se na svoje probleme, ili da ustanete, razmislite i nađete način kako da ih rešite. Ukoliko mislite da se nalazite u dovoljno sigurnoj poziciji, najbolje rešenje bilo bi da unajmite profesionalca, poslovođu koji će vas uputiti u tajne poslovanja, pa tako i paziti da nešto ne zabrljate, a ako nemate dovoljno sredstava za pomoć sa strane, moraćete to da učinite sami. Potražite savet, raspitajte se da li se u vašem mestu organizuje odgovarajući poslovni kurs, pitajte prijatelje ili stare kolege za pomoć, čitajte biznis knjige i blogove… mogućnosti su brojne, ali za vaše je dobro da upijate stalno novo znanje, jer ćete jedino na taj način ostvariti promene na bolje.

2. Lenji ste

Žao nam je. To zaista nije nešto što ljudi vole da čuju, ali to ovu izjavu ne čini ništa manje istinitom. Zapravo, to jeste jedina prava istina u većini slučajeva.

Vaš posao ne napreduje zato što volite dugo da spavate (a status freelancera vam to omogućava). Vaš posao ne napreduje i zato što vaš Sveti Vikend mora da bude slobodan (a i to je nešto što status freelancera omogućava). U osnovi, vi ste suviše lenji da biste vodili posao. Zapravo, ranije ste bili suviše lenji da biste radili pod nečijim rukovodstvom, a danas ste suviše lenji da bi ste se sami organizovali.

Nemojte se žaliti i ponašati kao da nemate dovoljno vremena. Vreme je nepromenljivo, ne možete ga konstruisati po svojoj volji. Možete jedino izabrati opciju da ga koristite na kvalitetniji načn.

3. Posao tretirate kao hobi

Šta ako niste lenji? Šta ako zaista svake noći po tri sata radite na aktuelnom projektu. Pa, u tom slučaju biste trebali da postavite sebi sledeće pitanje: „Šta ja zaista radim sa svoja tri sata svake noći?“.

Odgovor leži u tome da vi najverovatnije tretirate svoj posao kao neki usputni hobi. Većinu vašeg vremena posvećenom ovom poslu provodite čitajući različite tekstove o freelancingu, ažurirate svoj portfolio i čačkate svoj sajt po stoti put i tako iznova i iznova. Ovakvo ponašanje možda nije produkt vaše lenjosti, možda vi jednostavno ne dajete svoj maksimum?

Iskreno, svako od nas ima one loše ili pak manje produktivne dane. Niko se ne nalazi uvek u svom najboljem izdanju, a to svakako proizilazi od ljudske nesavršenosti. Bez obzira na to da li ste voljni da priznate (sebi) da ste lenji, ostaje činjenica da u većini slučajeva vi zasta možete da pružite više, ali da vam iz nekog razloga to ne ide. Zato, prestanite da se ponašate kao da vem je freelancing posao i setite se da to zapravo jeste vaš, ako ne osnovni, onda bar izvor dodatnih, a pri tome i većih prihoda i da baš zbog toga vaša freelance karijera zaslužuje maksimalnu posvećenost.

4. Ne naplaćujete dovoljno

Ukoliko zarađujete samo toliko da bi ste uspeli nekako da se provučete kroz godinu – podignite cene. Znamo da to zvuči surovo, pogotovo u ovim nestabilnim vremenima, ali stvari su takve kakve su. Neće se ekonomsko stanje u zemlji i svetu prilagođavati vama, nego vi njemu. To jeste surovo i nikako nije fer, ali je ujedno i jedini način da počnete da zarađujete onoliko koliko zaslužujete.

Pored toga, zašto biste se uopšte žalili na to kako ljudi malo plaćaju vaše usluge, kada ste vi onaj ko određuje cene, zar ne?

5. Vodite se pretpostavkom da će istinski dobar rad biti prepoznat

Ljudi neće samo doći i dati vam svoj novac samo zato što imate izvanredan portfolio ili zato što ste izašli u nekom fensi časopisu. Istina je da deo freelancinga predstavlja dobar i uporan marketing – kako preko interneta, tako i u nekim štampanim medijima, poslovnim vodičima i putem pozitivnih priča koje će širiti vaši prijatelji, saradnici i bivši klijenti. Ali, to opet nije dovoljno. Morate opravdati reputaciju. Morate sazidati osnovu po kojoj će se proširiti dobar glas o vama. Dobar rad, nažalost, nije dovoljan. Kako biste uspeli, ne samo što vaš rad mora biti kvalitetan, već morate naći i način na koji ćete ga predstaviti  drugima.

6. Plašite se da bi drugi ljudi mogli saznati za vaš poraz

Umesto da rizikujete i sve obavestite o prirodi posla kojim se bavite, vi igrate na sigurno i nikome ne pričate o svom freelance poslu ili o svojim planovima. Ne želite nikoga da opterećujete svojim snovima. Ili još gore, ne želite niko da zna da niste uspeli u tome.  Vaš najveći strah je da ljudi iz vaše okoline saznaju za vaše planove, jer biste se u tom slučaju osećali obavezni da uspete u njima. I u tome leži problem? Zašto se ne bi oslobodili tog pritiska, jer realno gledano, vi ste jedini ko učestvuje u njegovom stvaranju.

Nema ničeg lošeg u tome da pogrešite. Neuspeh nije nešto za čim svako žudi, ali to je ujedno i cena uspeha. Pokažite malo hrabrosti u vašem putu do uspeha, a korak koji biste morali da učinite jeste da sagradite bar nešto malo samopouzdanja. Ne zaboravite da ukoliko želite da napravite veliku promenu u svom životu, morate prihvatiti veliki rizik. To tako ide. Upustite se u nešto novo bez straha od reakcije okoline, bez straha od samorazočarenja. U osnovi, probajte nešto novo.

7. Nikada ne tražite pomoć

Svet je pun dobrih ljudi koji su spremni da vam pomognu. Ono što ostaje na vama jeste da ih nađete i da ih pitate za pomoć. To nije ništa strašno i nikako nije ponižavajuće, pogotovo ako se nalazite na početku karijere ili ako ste i sami ranije pružali pomoć drugim ljudima. Istina je da su te osobe najčešće zauzeti nekim drugim problemima, ali ukoliko ih nikada ni ne pitate za pomoć, kako uopšte očekujete da je dobijete? To je u poslovnom svetu vrlo česta pojava i postoje određeni načini kako da zamolite za pomoć, a da to deluje potpuno profesionalno.

Zamolite klijente sa kojima ste ostvarili uspešnu saradnju da vas preporuče svojim poznanicima.
Pozovite svoje uspešne kolege koji, takođe, plivaju u freelance vodama da izađu sa vama na poslovni ručak.
Pitajte potencijalne klijente da li žele da kupe vaš proizvod. Ozbiljno, pitajte ih. Što više potencijalnih klijenata budete to pitali, više njih će zapravo kupiti vaš poizvod. Zvuči prejednostavno, ali deluje.

Prestanite da se ponašate kao da svet ne želi da vi uspete i okrenite mu se.

8. Želite da sve bude savršeno

Ukoliko čekate savršeno vreme kako biste nešto uradili…. načekaćete se!
Sada ćemo vam ukratko objasniti zašto.

Nikada neće biti savršeno vreme da započnete svoju freelance karijeru.
Nikada neće biti savršeno vreme za prelazak sa honorarnog na pravi posao.
Nikada neće biti savršeno vreme da dobijete tog velikog klijenta.
Nikada neće biti savršeno vreme da podignete cene.
Nikada neće biti savršeno vreme da se oprostite od loših klijenata.

Zapravo nikada neće biti savršeno vreme da uradite bilo šta. Zato morate biti ispred  vremena.

9. Previše razmišljate, a ništa ne činite

Nijedan posao nije nastao tako što je njegov osnivač sedeo i razmišljao o tome kako će uspeti jednoga dana. Kako bi vam se planovi ostvarili, morate preći u akciju.

Pre nego što učinite bilo šta, morate dobro razmisliti o svojim postupcima, ali to ne znači da sve svoje korake morate izanalizirati sa svih strana. Neodlučnost, pre svega, dovodi do kajanja.

10. Želite da budete sve za svakoga

Da, rekli smo da biste trebali da pitate potencijalne klijente da li žele da kupe vaš proizvod, ali to ne znači da su potencijalni klijenti baš svi ljudi oko vas. Nemojte pokušavati da uvalite svoje proizvode svima koje poznajete jer, kao prvo, tako se ne vodi posao, a kao drugo, na taj način izgledate očajno.

Zaboravite na zadovoljavanje mase. Ne trebate da budete sve za svakoga. Ne trebate da budete i dizajner i programer i pisac reklama za jednog klijenta u isto vreme. Biti dobar u onome čime se bavite ne dozvoljava rad u velikom broju različitih oblasti, već podrazumeva fokusiranje na ono u čemu ste zaista najbolji.

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